ISM Digital Strategy
Your central hub for digital strategy resources, tools, and insights at International Sports Management.
About
Meet Your Digital Strategist
Contact Information
Title: Executive Digital Strategist
Organization: International Sports Management (ISM)
Email: [email protected]
Professional Background
With deep expertise spanning the digital strategy landscape, I bring years of hands-on experience in building and executing comprehensive digital programs for sports organizations, corporate partners, and consumer-facing brands. My work sits at the intersection of technology, marketing, and business development — where digital innovation drives measurable results.
From audience growth and content strategy to platform optimization and data-driven decision-making, I've helped organizations harness the full potential of their digital presence. At ISM, I lead the charge on digital transformation initiatives, partnering with internal teams, external vendors, and key stakeholders to ensure our digital ecosystem is best-in-class.
This resource page is designed to be your go-to destination — whether you're a member of the ISM team, a trusted vendor, a strategic partner, or a valued customer. Here you'll find curated tools, guides, and links organized by topic to help you stay aligned with our digital strategy and make the most of the resources available to you.
Mission
What I Do at ISM
Digital Strategy
Developing and executing comprehensive digital roadmaps that align with ISM's business objectives, ensuring every initiative drives growth and engagement across all channels.
Partner Enablement
Equipping vendors, sponsors, and strategic partners with the digital tools, guidelines, and resources they need to collaborate effectively with ISM's marketing ecosystem.
Data & Insights
Leveraging analytics platforms and performance data to inform decision-making, optimize campaigns, and deliver actionable insights to stakeholders across the organization.
Brand Amplification
Strengthening ISM's digital footprint through content strategy, social media management, SEO, and paid media — ensuring our brand resonates with every audience we serve.
Resource Library
Digital Strategy Resources
Below you'll find a curated collection of resources organized by topic. Each entry includes a brief overview and direct links so you can quickly find what you need. This library is continuously updated — check back often for the latest tools, guides, and references.
Resources are organized by category. Scroll through each section or use the topic headers to navigate directly to what's most relevant to you.
Brand & Creative
Brand Guidelines & Creative Assets
ISM Brand Style Guide
The definitive reference for ISM's visual identity — including logo usage, color palette, typography, and tone of voice. All staff, vendors, and partners should consult this guide before producing any branded materials.
Digital Asset Library
Access approved logos, photography, icons, templates, and other creative assets for use across digital and print channels. Organized by campaign, event, and general use.
Social Media Templates
Pre-designed templates for Instagram, Facebook, LinkedIn, and X (Twitter) posts. These templates ensure brand consistency while saving production time for recurring content needs.
Analytics & Reporting
Analytics, Data & Reporting Tools
1
Monthly Performance Dashboard
A live dashboard tracking key performance indicators across all digital channels — including website traffic, social engagement, email open rates, and campaign ROI. Updated monthly with executive summary notes.
2
Google Analytics Access & Training
Request access to ISM's Google Analytics properties or review our internal training documentation for navigating reports, setting up custom views, and interpreting audience data.
3
Campaign Reporting Templates
Standardized reporting templates for digital campaigns, sponsorship activations, and event-based marketing efforts. Use these to maintain consistency in how we measure and communicate results.
Social & Content
Social Media & Content Strategy
Content Calendar & Planning
Our shared content calendar provides visibility into upcoming posts, campaigns, and editorial themes across all ISM social channels. Vendors and partners can reference this calendar to align co-branded content and avoid scheduling conflicts.
Social Media Playbook
A comprehensive guide outlining ISM's social media strategy — from platform-specific best practices and posting cadences to community management guidelines and crisis response protocols. Essential reading for anyone managing or contributing to our social presence.
Influencer Toolkit
Guidelines and assets for influencer partnerships and ambassador programs.
Vendor & Partner
Vendor & Partner Resources
Whether you're a creative agency, technology provider, media partner, or sponsorship collaborator, the resources below will help you work seamlessly with ISM's digital team. These materials outline expectations, workflows, and access protocols for external partners.
Vendor Onboarding Guide
Step-by-step onboarding documentation for new vendors joining the ISM digital ecosystem — covering NDAs, platform access, communication channels, and deliverable expectations.
Project Collaboration Hub
Central workspace for active projects with task tracking, file sharing, and real-time communication. Partners should request access through the digital strategy team for project-specific channels.
Sponsorship Activation Toolkit
Digital activation guidelines for sponsors including social media integration, email marketing inclusions, website placement specs, and post-campaign reporting requirements.
Website & SEO
Website Management & SEO
Website CMS Guide
Documentation for managing content within ISM's content management system. Covers page editing, media uploads, blog publishing workflows, and approval processes for staff contributors.
SEO Best Practices
Our SEO playbook with keyword research frameworks, on-page optimization checklists, metadata standards, and internal linking strategies to improve organic visibility across all ISM web properties.
Site Performance Reports
Quarterly site performance audits including page speed scores, Core Web Vitals, mobile usability, and accessibility compliance. Use these to stay informed on technical health and improvement priorities.
Email & CRM
Email Marketing & CRM
Email Campaign Templates
Pre-built, brand-approved email templates for newsletters, event invitations, promotional blasts, and transactional messages. Designed for quick customization while maintaining ISM's visual identity across every send.
CRM Access & Documentation
Guides for navigating ISM's CRM platform, including contact management, segmentation strategies, lead scoring models, and integration points with our digital marketing stack. Request access or review training materials here.
Audience Segmentation Framework
Our segmentation methodology for targeting the right audiences with the right message at the right time. Includes persona definitions, behavioral triggers, and lifecycle stage mappings used across all email and CRM workflows.
Learning & Development
Digital Learning & Development
Training Library
A curated collection of on-demand courses, webinars, and certification programs covering digital marketing fundamentals, platform-specific skills, analytics, and emerging trends. Available to all ISM staff and select partners looking to sharpen their digital capabilities.
Workshop & Event Schedule
Upcoming live workshops, lunch-and-learns, and hands-on training sessions hosted by the digital strategy team. Topics rotate monthly and cover everything from advanced analytics to content creation workflows and emerging platform strategies.
Continuously Growing
More Resources Coming Soon
This resource hub is a living document — new tools, guides, and links are added regularly as our digital strategy evolves. If there's a specific resource you'd like to see here, or if you have a tool or guide you think would benefit the broader ISM ecosystem, don't hesitate to reach out.
Have a resource to suggest? Send the details — including a brief description, relevant link, and intended audience — to [email protected] and we'll review it for inclusion in the library.
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